COLLECTION & USE OF PERSONAL INFORMATION
The term “personal information” means information about an identifiable individual, including name, address, email address, and other information relating to an individual.
We collect personal information when you:
- Subscribe to receive email, SMS text messages or other communications;
- Enter into a contest or promotion;
- Participate in one of our surveys or other polls or customer research;
- Use the invite-a-friend or similar feature on our Website;
- Make a purchase or donation;
- Visit or register on our Website; or
- Contact us with an idea, question, comment or complaint.
Communications: From time to time, we may collect certain personal information (such as first and last name, email address) to send you email, SMS text messages or other communications that may be of interest to you. We may also collect optional information such as your age and/or gender in order to tailor our communications to you. You may remove yourself from our e-mail list by following the unsubscribe instructions in each of our e-mails. If you have signed up to receive SMS text messages, you may opt out by following the opt-out instructions provided in your SMS messages. You may also remove yourself from our list by contacting us as set out in the “How to Contact Us” section below.
Contests and Promotions: When you enter a contest or participate in a promotion, we may collect your name, address, phone number, email address, age, gender and other information you provide. We use this information to administer your participation in the contest or promotion. At the time you enter the contest or promotion, we may obtain your consent to add you to our email or other marketing list. If a contest or promotion is jointly sponsored by us and one or more sponsors, your personal information may be shared with such sponsors, as specified at the time of collection of your personal information. We do not control the use, disclosure or security of your personal information by other sponsors, and recommend you review their respective privacy notices or statements.
Surveys, Polls and Customer Research: From time to time, we may offer you the opportunity to participate in one of our surveys, polls or other customer research. The information obtained through our surveys and customer research is used in an aggregated form. We use this information to help us understand visitors to our site and/or to enhance our product and service offerings, promotions and events.
Invite-a-Friend and Similar Sharing Features: The “Invite a Friend” and other similar features on our Website permit you to send email to others. This feature requires you to submit your name and email address, as well as the name and email address of the recipient. We do not use the names or email addresses submitted in these circumstances for any other purpose without the consent of you or the email recipient to do so. Please ensure that you only submit email addresses of friends or family that would like to receive the email.
Purchases and Donations: When you make a purchase or donation, we collect certain personal information such as your first and last name, mailing address, email address, phone number and payment card-related information. We use this information to process and administer your payment or donation, and to fulfill your order. When you make a purchase, we may also ask for optional information such as your age and gender. We use this information to personalize your experience.
Feedback, Questions and Comments: If you choose to contact us with feedback or a comment, question or complaint, we collect your name, e-mail address and your feedback, comment, question or complaint you provide. We use this information to respond to you and may retain this information to assist you in the future. We also may use your feedback, comments, questions or complaints to monitor and/or improve our product and service offerings and our Website.
In general, you can visit our Website without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system, and average time spent on our Website. We use this information to help us understand Website activity and to monitor and improve our services and our Website.
Our Website may also use a technology called “tracer tags” or “Web Beacons”. This technology allows us to understand which pages you visit on our Website. These tracer tags are used to help us optimize and tailor our Website for you and other future visitors to our Website.
You can choose not to receive tailored advertising from Google using Google’s Ad settings and from other third-party vendors listed on this online tool. If you opt out of receiving tailored advertising from these third-parties, you may still see Sharkwater ads on other websites, but those ads will not be customized by the companies that you opt-out of and Sharkwater may continue to customize your experience on our website using cookies.
We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications, such as when you share a movie trailer or screening information. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on our Website and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.
DISCLOSURE OF PERSONAL INFORMATION
We will not disclose, trade, rent, sell or otherwise transfer your personal information without your consent, except as otherwise set out herein.
Service Providers: We may transfer (or otherwise make available) your personal information to third parties who provide services on our behalf. For example, we may use service providers host our Website, operate certain of its features, serve advertisements on our Website, process and administer donations, send email, SMS text messages or other communications, run our contests and promotions, and analyze data and our advertising effectiveness.
Your personal information may be maintained and processed by our affiliates and other third party service providers in the US or other jurisdictions. Our service providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose personal information for their own marketing or other purposes. For additional information about the manner in which our service providers treat your personal information, contact us as set out below.
Legal: We and our Canadian and US affiliates and third party service providers may provide your personal information in response to a search warrant or other legally valid enquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required or permitted by applicable Canadian, US or other law. We may also disclose personal information where necessary for the establishment, exercise or defence of legal claims or prevent actual or suspect loss or harm to persons or property.
Sale of a Business: We may transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Sharkwater or as part of a corporate reorganization or stock sale or other change in corporate control.
We maintain administrative, technical and physical safeguards in an effort to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control.
We have personal information retention processes designed to retain personal information of our customers for no longer than necessary for the purposes stated above or to otherwise meet legal requirements.
ACCESS TO PERSONAL INFORMATION
You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to limited exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in the personal information we have in our custody or control by contacting us as set out under “Contact Us” below. We may request certain personal information for the purposes of verifying your identity when requesting access to or correction of your personal information records.
Last updated: January l, 2014